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Shoot Your Shot and Trust Yourself: Julie Gordon White’s' Path to Entrepreneurship




This episode will leave you inspired and empowered. We dive into the world of menopause with the incredible Julie Gordon White. Founder and CEO of Menowell. Julie is a force to be reckoned with, and her journey is nothing short of awe-inspiring and motivating.


From Corporate Career to Entrepreneurship


Julie's story begins in the corporate world of sales and marketing in the hotel industry. With a successful career, she was no stranger to the hustle and bustle of the corporate ladder. But as she hit her late 40s and early 50s, she realized something was amiss. Menopause was knocking at her door, and it came with its own set of challenges.


The Menopause Wake-Up Call


Julie's journey into entrepreneurship began as a quest for personal well-being. Menopause brought its share of troubles - weight gain, brain fog, and fatigue. But instead of surrendering to these challenges, Julie decided to take matters into her own hands. She started experimenting with energy bars to combat her cravings and regain control over her health.


From Recipe to Revolution


What started as a personal experiment soon transformed into a revolution. Julie's journey led her to create her energy bars packed with plant-based goodness. These bars not only helped her shed those extra pounds but also improved her overall well-being. And in August 2020, Julie, along with a team of mostly menopausal experts, turned her recipe into Menowelll, delicious and nutritious energy bars formulated specifically for women experiencing menopause.


The Journey of a Serial Entrepreneur


Julie's entrepreneurial spirit isn't limited to Menowell. This is her third company. She's a firm believer in following her intuition and those "whispers on her shoulder." From a corporate career to being a business broker specializing in floral-related businesses, Julie's journey has been nothing short of remarkable.


Niche Power


One key lesson she learned during her journey is the power of a niche. Julie's expertise in selling floral-related businesses made her stand out in the competitive world of business brokerage. Her deep knowledge and understanding of the industry gave her a unique edge, and she became the go-to expert in her field.


Menopause and Mindset


As Julie transitioned from business broker to Menowell founder, she emphasized the importance of mindset. Having a zero-doubt mindset, being resourceful, and tapping into one's resilience are critical factors in overcoming challenges as an entrepreneur. She believes in going all in and not leaving any room for a backdoor exit.


A Silent Retreat Leads to a New Calling


Sometimes, the most profound realizations come during moments of silence. Julie shared how a silent retreat helped her rediscover her true calling - coaching women entrepreneurs. She founded "The Well for Women Entrepreneurs" and created the "Scale to a Million Playbook" program to empower women in growing successful businesses.


The Oprah Effect


Julie's Menowell bars got a significant boost when they were featured on Oprah Daily's list of "26 Best Menopause Products." Julie's advice: always show up and be prepared to seize unexpected opportunities. The Oprah moment happened when she least expected it, but she was ready to make the most of it.


The Challenges of Entrepreneurship


Julie's journey has been filled with ups and downs. From production mishaps that led to bars tasting like "sweaty socks" to navigating the complexities of an emerging CPG brand during COVID-19, she's faced her fair share of challenges. However, each setback became an opportunity for growth and improvement.


The Impact of Menopause Conversations


Julie's mission with Menowell goes beyond creating energy bars. It's about normalizing the conversation around menopause, a life transition that affects millions of women. Menowelll isn't just a product; it's a talking stick for this often-overlooked conversation. Julie has witnessed the profound impact her brand has on women's lives, and it fuels her passion even further.


Words of Wisdom


Julie leaves us with some invaluable words of wisdom for aspiring entrepreneurs:


1. Think Big: Dream beyond your comfort zone. Embrace the discomfort and envision a future that's 10 times bigger than you can imagine.


2. Start Where You Are: While it's essential to have a big vision, focus on the present, and tackle the most critical tasks that move you forward.


3. Surround Yourself with the Right People: Check your ego at the door and seek out individuals who can add value to your journey. Collaborate, learn, and grow together.


4. Embrace Fear: Fear and excitement often go hand in hand. Don't shy away from being a little scared because it can be the driving force behind your success.


Julie Gordon White's journey is a testament to the power of resilience, vision, and determination. Her story inspires us to embrace life's transitions and turn challenges into opportunities. So, Wild Feathers, let's follow Julie's lead and conquer our own life adventures with grace


Tune in to hear her episode and other stories of inspirational women here The Wild Feather Podcast.


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